Starbucks in The Netherlands (Case Study)
Case study: Starbucks Major multinationals and familiar brands, such as Starbucks, have had their ‘official head office’ in the Netherlands for many years. But why is the Netherlands so advantageous for multinationals and other companies? Royalty structureStarbucks made usage of an international company structure, which allowed low taxation on ‘royalty income’ from all different Starbucks […]